The Retail Store Display Nuts and Bolts
The Retail Store Display Nuts and Bolts
A retail store display will increase customer traffic and sales
dramatically. If this were not the case, why would multi-billion
dollar companies spend so much money on visual displays?
Learning to develop a retail environment into an appealing and
stimulating platform for shopping is vital to any business in
today's visually stimulated world. Store windows are one of the
most fortunate things to possess as a retail location. If a
store is blessed with more than one window, then it has the most
verified form cheap of advertisement already. Creating beautiful
and attractive displays in store windows is guaranteed to
increase traffic. Although some stores in strip malls may lack
windows, there is still hope for creating beautiful displays
within the store that will capture an equal audience.
Considering the flow of traffic, position retail store displays
so that they are in the center of customer focal points within
the store. This is similar to optimizing a website to create
more clicks to the website in that more clicks increases sales.
In the physical retail world, more glances or looks create more
sales. The more people that see an item placed in front of them,
the more likely a higher number will buy. It is simple
statistics. This is so important that it is recommended to hire
a visual display design team or company to create affective
displays if the managers or owners are not well versed in
interior design and advertising. It is definitely worth every
penny spent. Regardless of who designs and implements the
retail display, the retailer should have some things on hand for
their employees and managers to use to prepare and maintain
retail store displays. A simple retail store display kit will
save time and energy for the staff by locating all of the
necessary equipment in one easy to find location. Some important
supplies to keep in this kit are tape measures, hot glue
supplies, scissors, staplers, pins, hammer, nails, screwdriver
and spare screws, sign materials and holders, utility blades,
glass cleaner and paper towels, fishing line for hanging, and
drawing materials. Keeping these tools in the same kit will save
an abundance of time for everyone involved. Brainstorming the
display necessities well help make the set up phase less
difficult. During this planning stage the budget, themes, and
outlines should be developed so that all of the materials,
props, and designs are gathered ahead of time. Be sure to clean
the display area thoroughly and plan a time during the week that
is low traffic time to put together retail store displays. Other
things to consider during the brainstorming period are
asymmetrical balance, object sizes, colors, lighting, and focus.
Possibly one of the most important things to remember is
simplicity. Less is always more in both interior design and
retail store displays. As time goes by, continue to change and
update retail store displays. Keep records of all of the past
displays by photograph to recall what you have already done,
what worked well, and what did not work at all. Store displays
take some creativity and practice. Just keep working and
learning everything you can about retail store displays. It will
pay off ten fold in the end.
About the Author: Ron Maier is the Vice President of S & L Store
Fixtures, a leading online provider of
information about
For more information, please visit
http://www.slstoredisplays.com.
About the author:
About the Author: Ron Maier is the Vice President of S & L Store
Fixtures, a leading online provider of
information about
For more information, please visit
http://www.slstoredisplays.com.
posted by poyan @ 1:17 AM
0 Comments
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home